Users Perception On Digi Telecommunication Ebilling Service

Users Perception On Digi Telecommunication E tiradeing portionDigi telecommunication (DIGI) established in the year of 1995 and is a headspring-known prompt communications brand comp only in Malaysia that provides a completely kitchen stove of highly affordable and simple to use Wi-Fi telecommunications gos to piddle easier and amend the satisfaction level towards Digi guest. The company provides mobile ph 1 as well as fixed tele holler systems products and work which enable people to cohere connected always with each other no matter where they atomic number 18. DIGIs ii main(prenominal) business lines dish ups argon operates into such(prenominal) as Digi prepaid, Digi postpaid and global supporters as voice function, and text communicate, multimedia messaging service (MMS), broadband internet, GPRS/EDGE and wireless application protocol (WAP) as data services. Digi postpaid is where the user apply fixed line service to call and pay the bill after their total us age used for the month whereby Digi prepaid user have to pay and reload the attribute first before using the service, and this do non need any phone bills. International services are also called as international direct dial (IDD), which enable customer to make international roaming such as calls and text messaging.2.0 Rationale for the callDigi Telecommunication industry is among one of the rapid grow industry in Malaysia. The telecommunication sector is expanding apace because of its up-to-date services and products. Due to the rapid development of technology, people are now in the era of telecommunication and internet based. Everything in the creation are frequently communicate using internet and business rear end be deal using online transaction. This development has become a renewing for the development of the nations industrial sectors. All mobile communications company in Malaysia are seeking different ways to compete themselves from their competitors and gain benefits over competition. A good quality of service becomes the promoting method to attract customer attention as it is the most important factors in customer satisfactions.The main reason for choosing this title is to interrogation and identify the users perception on Digi e-billing services in Penang area. Besides, it also helps users to aware about the existence of Digi e-billing service. It is important to forge the customers requirements, demands and the perception of the customers towards Digi e-billing services as in to gain the customer service level. Therefore, hand phone bills that are postal mail to the customers in periodic basis is already become a regular method among Malaysians. Its already a fact that in this current advanced technology world, all single individual in urban areas has a mobile phone because its one of a trends and lifestyles for people.Besides that, another reason is because of the current modality change issue, Digi has now took part in the Go Green operate to reduce the climate impact, Digi has now fully launch and encourage e-billing service system to postpaid customers. For those postpaid customers who choose to exchange to e-billing and unsubscribe for paper billings, DiGi bequeath be contribute the each of the postpaid customers paper billings of RM3.00 to WWF-Malaysia as a reforest funds. This is an effort to minimize the environment impact by encouraging the postpaid customers to receive the monthly statement electronically rather than receiving the usual paper bills. Besides playing a role in protect the countrys forest, Digi customers also get to reduce the monthly bill by RM3 to convert to e-billing service.3.0 Research Question and Research ObjectivesThis section will brought up most questions in this question paper which are relevant to the look for title and also to identify the main objective of the research paper. There are 10 research questions created which are related to the title. The questions are as under1) Why do customers choose Digi as their telecommunication net income?2) What are the level of customers satisfactions by using Digi postpaid network service?3) How do customers sign up for e-billing online?4) How do customers received their monthly statement bill through e-billing?5) Do e-billing service brings convenient to customers?6) Do customers record in e-billing service?7) Do customers prefer received monthly statement though paper bill or e-billing?8) How frequent customers able to check on the e-billing statement in a year?9) Do customers support Digi to go for Go Green by using e-billing?10) How does the users perception level on Digi e-billing service in Penang area?3.1 Research ObjectivesThere are 2 main objectives for this study. The objectives of this study are to identify the users perception level on Digi e-billing service in Penang area. Secondly, is to let user aware about the e-billing services and encourage them convert to e-billing to reduce climate imp act.4.0 Research MethodsThe type of this research method is based on empirical project. The research is focused to have a spate on the Digi e-billing Service in Penang area only. This research will involve a total of 150 respondents to get the feedback. To make this research into more well focused study, the respondents will consists of the Digi postpaid network service customers in the Penang area where they will select to participate into this survey only. They were either the existing or previous Digi postpaid user. The research is not limited to any other requirements either age or religion. Overall, all Digi telecommunication postpaid user in Penang area will participate in this research study.In this research, primary and secondary research is include to obtain the data collection. Primary research will started off with distributions questionnaires to Digi postpaid users in Penang malls such as, Queensbay Mall, Gurney Plaza, Prangin Mall, 1st Avenue Mall and also headland Q uay Mall. Besides that, e-mail survey will be forwarded out to discriminating friends and other Digi postpaid users by e-mail. And finally, an individual interview will be held between the Digi sales person and other Digi postpaid users. Next, secondary research will obtained by using electronic databases such as journals and articles and online research.5.0 clock ScaleActivityDatelineTitle / Article13th April 2011 intent13th April 2011Questionnaire ConstructionQuestionnaire AnalysisMethodology AnalysisLiterature analyzeSubmission