Loss Aversion Essay Example | Topics and Well Written Essays - 1000 words

Loss Aversion - Essay standardIn this particular source, the author discusses the issue of cost aversion from a phenomenal perspective. This is because the generator treats the local issue of finance and cost aversion from a rational perspective where he makes use of free radical human experiences to understand the basic principles of finance rather than using complex financial terminologies. Due to this reason, the author introduces a theme, which is refers to as moral accounting. By mental accounting, each member of the wider population is assumed to be a financial expert because in one way or the other, the person uses his or her mental faculties to undertake and comprehend basic marketing and financial principles. The focus of the construct of the writer can so be said to be looking at marketing and finance from a behavioral access code rather than a technical approach.From a personal analytical view, it would be said that the content of the writers work may concern some justifiable points but not much work was done by the writer to prove the authentication of the facts presented. For instance there was not the use of all financial models. The source would however be strongly criticized on the lack of empirical financial models existence used in the data collection process. Though a finance and marketing paper, the writes are seen as writing from a more behavioral perspective. This dismisses the use of any well defined quantitative arguments that could stretch a generalized persuasion of the arguments put forth.Camerer, Colin. Three Cheers--Psychological, Theoretical, Empirical--For Loss Aversion. Journal of Marketing Research, Vol. 42, No. 2 (May, 2005), pp. 129-133. Available at http//www.jstor.org/stable/30164010Camerer (2005) is credited as a multi-disciplinary scholar whose research cuts across some(prenominal) fields and acreas of study. His major area however happens to be in finance. The source put forth by Camerer (2005) is