Strategy Essay Example | Topics and Well Written Essays - 500 words - 2

Strategy - Essay Example Selling designer clothes to cater for the rich includes Louis Vuitton, Gucci and many other brands. Tailor clothes for the middle class and second hand clothes for the poor. We can also market the gap by locating our shops at different geographical areas in the global market. By doing this, we will make it easier for the customers to access our products without any difficulties, which will facilitate our selling and, therefore, reduce competition. Due to the improved technology, we can introduce buying of goods online and special delivery. This will motivate the busy, disabled, lazy, so that they purchase goods from our premises since busy people won’t have to neglect their busy schedule to go shopping. The disabled will also have an advantage as they will not struggle going to the market (McDonald, 2008). The lazy will also be lured to our premises, and this will boost our selling and reduce competition, thus, marketing the gap. Gap Company should attract customers from many different social classes so that they can improve their profits. Even though the gap strategy limited how the company was presenting its brand to different social classes. Gab Company should start many peer retailer shops for them to capture the low earning citizens throughout the world. The company should consider having various prices in different branches so that they can attract as many customers as possible. Gap should ensure that they do not sell inferior products at high prices because this will only make people to avoid buying the products. They should not introduce products which are not relevant to the consumers and sell them at a high price (McDonald, 2008). There is also the introduction of new stores that sold goods at high prices, yet the old stores were selling products at a fair price. This made customers from the new geographical areas to avoid purchasing products from the new stores because they were very expensive. It is a high